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Social Networking in Your Business

Whether Social Networking is part of your Business Plan or not, there’s a good chance that it is being used in your office.

Facebook is growing. However, it no longer is the haven for college students and teens. Reports show that a majority of the new accounts being established on Facebook are by older people. The fastest growth is with females over the age of 50.

And some of these users are becoming addicted to Facebook spending hours per week (some have said more than 20 hours per week) using it. Some of these are ignoring work and are on Facebook during work time.

As the Business Owner or Office Manger, you should be asking yourself;
“Do we have a Technology Use Policy?”
“When was it last reviewed?”

The Technology Use Policy define the rights of an employee when using the business technology. This relates to not only Internet usage, but also telephones, cellphones, computers, software. printers and copiers. In reality any of the office technology.

Since technology changes rapidly something that may be of a concern today may not have even existed the last time the policy was reviewed. That’s why it’s important to review and update the policy periodically. At least once a year, or any time something, like the increase use of Facebook, arises that you believe needs to be addressed.

Social Networking can be a part of the business. in fact, it can be a free or inexpensive form of advertising. That is if it’s used correctly. And correctly means that a plan has been made and put into place. Haphazard use of anything, even free, is not advisable.

In general, unless an employee is in charge of the company’s presence on Social Networking sites such as MySpace, Squidoo, Facebook and Twitter, there is no reason for them to be using them during company time and with company resources.

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