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The eMail Signature – Use it to Promote

Small Businesses usually have very little money for advertising, but one of the simplest way to get free advertising is to use your eMail Signature.

A simple eMail Signature will have your Name, Title and Company name such as;

Steven G. Atkinson
Owner/Chief Consultant, E/S Technology Consulting

But it should have a lot more. Let people know how to get in touch with you. Put your telephone number on it so they can give you a call. You could also add your mailing address as well.

But you can go further. If you have a website and all businesses should have a website, add it too. While we are talking about having a website, your eMail address should have your business identity and not a generic one such as @yahoo.com, @gmail.com or @aol.com. A customer who has a question may feel more at ease sending it to @YourBusiness.com than one of those already listed.

Now adding your telephone number and website to the eMail signature it looks like this;

Steven G. Atkinson
Owner/Chief Consultant, E/S Technology Consulting
443 480-4999
www.estechnologyconsulting.com

To make your web address clickable in many email programs, simply add http:// to the beginning of it.

But there is actually more that you can add to the signature. You can use your signature as a way to promote a special, a new product or service.

My usual eMail signature looks like this;

Steven G. Atkinson
Owner/Chief Consultant, E/S Technology Consulting
443 480-4999
http://www.estechnologyconsulting.com

SMB Technology Tips – http://smbtechnolgytips.com

Now whenever you send a email your are promoting your business in a friendly, inexpensive and professional manner.

© 2007 Steven G. Atkinson – All Rights Reserved

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Steven G. Atkinson is the author of the book Technology Tips for Small Business. The book is an informational source for Small Business to better understand the technology they use everyday. More about the book Technology Tips for Small Business can be found at tt4sb.com.

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