What is the future of Toll-Free numbers?
Many users, especially those using residential services are now getting long-distance included in their standard package. Not to mention cellphone plans that have the long distance included. Do business really need those special toll free numbers for their consumers to call? It’s getting less likely.
Many marketing information says that to increase business is to get a toll-free number. But in this day where everything is based on ROI (Return On Investment), does it actually pay to have that toll-free number. It might, but I think that you need to evaluate the cost over the return and not just take a marketing opinion. Maybe it’s time for business to stop using it as a marketing tool.
One of the things that I have never been able to understand is why a non-profit asking for donations, use toll-free numbers. If they have some one who is willing to donate, wouldn’t it be common sense that the donor would be willing to pay those few extra cents to place the call in the first place. Talk about your classic robbing Peter to pay Paul.
Will toll-free numbers be around forever? Will toll-free numbers only be used for special circumstances? These are questions that we will know the answers to as time passes. The one thing for certain, they will continue to be used for a while, just how long, that’s another question.
Originally Posted April 18, 2006
© 2006-2007 Steven G. Atkinson – All rights reserved – tt4sb.com
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