The new Apple
Steve Jobs in his keynote speech at Macworld 2007 on January 9, 2007, only made three announcements. The announcements were major one, though.
Possibly the least important announcement is the one that will shape Apple in the future. As he said in his address; “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name. We’re announcing today that we’re dropping the ‘Computer’ from our name, and from this day forward we’re going to be known as Apple Inc.”
Considering that very few people referred to them as Apple Computer, is this really a big announcement. The big picture on this will come out in the following years, but this is a turn said that they aren’t a computer company, but a technology company.
The first of Jobs announcements was for the AppleTV. The device will allow a user to connect their digital media by displaying 720p HD video to their TV. The device priced at $ 299 will have a 40GB hard drive with built-in Wi-Fi, Component video, audio and optical ports.
The AppleTV can stream content from up to five computes and will work directly with iTunes. It will be available in February, 2007 with Apple beginning to take orders now.
The 2nd announcement was for the Apple version cell phone called iPhone. The iPhone is as he said ” … three revolutionary products of this class …The first one is a wide-screen iPod with touch controls. The second is a revolutionary mobile phone. The third is a breakthrough Internet communications device. These are not three separate devices. This is one device. And we are calling it iPhone.”
The iPhone instead of using a keyboard as many smart-phones do, will use a new technology called “Multitouch”. The user will use his fingers to work the device by touching the display. The iPhone features a 3.5-inch, 160 dot-per-inch color screen and at 11.6 millimeters, thinner than any smart-phone out there.
The iPhone is planned to be available in July and will work on the Cingular network. The phone will be sold in both the Apple Store as well as Cingular outlets. The cost will be $499 for a 4GB model and $599 for the 8GB. You will also need to sign up for two years of Cingular service.
© 2007 Steven G. Atkinson – All rights reserved – tt4sb.com
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